Marketing Specialist II - Remote - Remote Eligible

Email Marketing Campaign Manager

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

Work directly with cross-functional team members to initiate, develop and execute consumer-facing email communications that support the brand, product, campaign and marketing objectives. Prioritize work and manage processes to balance workload and maximize efficiency.

Familiarity with email marketing, audience segmentation, project management, understanding analytics and reporting results, understanding the consumer profile, process improvement, and understanding the impacts of regulatory rules are all important. In order to execute campaigns, working cross-functionally between Marketing, Creative, Legal, Compliance, Agencies and other areas will be required. Must be detailed, organized, deadline-oriented, adaptable to rapidly changing environment plus able to juggle multiple projects simultaneously.

This position is involved in driving new membership/sales growth for UnitedHealthcare Medicare products. This role will execute strategies and tactical plans to support acquisition marketing efforts acquiring new members. Manage, develop, and execute marketing campaigns, including forecasting and analysis.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:

• Assist in developing and implementing email marketing campaigns based on product strategy while maintaining brand standards and adherence to legal and regulatory requirements.
• Support the transition to the new content management system across a variety of marketing channels
• Manage the day-to-day tactical requests from internal partners (Marketing, Creative, Legal, Regulatory, Product,) and key stakeholders to support a variety of consumer marketing campaigns
• Manage review/revision/approval processes. Apply internal and external communication standards established for the business (e.g., branding standards/guidelines, naming conventions, regulatory guidelines, legal and compliance review). Review, edit and proof final versions of marketing materials before release
• Understand analytics and segmentation. Work closely with data analytics to ensure proper testing & reporting of marketing campaigns. Analyze campaign performance and give future campaign recommendations based on results
• Establishes strong relationships with key stakeholders and communicate proactively to manage expectations, project timelines and logistics.
• Anticipate stakeholder needs and requirements
• Will own end to end process and completion of multiple projects and will maintain campaign/project records utilizing established department procedures and tools
• Review work performed by others and provide appropriate feedback

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of Email Marketing experience
• Experience within a matrix organization and influencing and collaborating with others
• Project management experience, attention to detail and highly organized
• Feel at ease using project management software; familiarity with Workfront
• Proven ability to communicate on a professional level

Preferred Qualifications:

• Email marketing experience
• Cross functional team collaboration and communication
• Proven direct marketing campaign development and implementation skills
• High level of organizational skills required with experience managing and prioritizing many deliverables simultaneously

All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary for this role will range from $71,200 to $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.