Lead Product Manager - Enterprise Marketing Governance Database (reusable Language) - Remote Eligible

Lead Product Manager - Enterprise Marketing Governance Database (Reusable Language)

Humana is committed to delivering compliant, consistent, and member-centered communications across all lines of business. We are seeking a strategic and operationally minded Lead Product Manager - Enterprise Marketing Governance Database (Reusable Language) to oversee reusable language frameworks across Insurance, Medicare Advantage (MA), Medicaid, CenterWell, and B2B segments. This role will lead from the front—driving change, influencing cross-functional teams, and ensuring marketing materials meet regulatory standards while aligning with enterprise messaging strategies.

Key Responsibilities

Governance Leadership & Compliance Oversight

• Lead governance and compliance capability initiatives for marketing communications that support enterprise priorities and mitigate risk.
• Partner with legal and compliance teams to ensure marketing materials adhere to CMS, HIPAA, state, and internal regulations.

Reusable Language Strategy

• Define and implement the strategy for reusable language across all business segments.
• Develop and maintain tooling, processes, and policies to support scalable language reuse.
• Manage the day-to-day operations of the reusable, approved marketing language database, ensuring accuracy, accessibility, and alignment with brand and regulatory standards.

Cross-Functional Collaboration & Influence

• Influence and guide cross-functional teams to adopt governance and messaging best practices.
• Partner with content creators, compliance teams, and business leaders to ensure alignment, execution, and operational efficiency.
• Facilitate training and enablement efforts to promote consistent messaging and governance adherence.
• Support timely review and feedback processes that accelerate agile marketing execution.

Continuous Improvement & Insights

• Monitor usage trends of reusable language and governance workflows to identify opportunities for standardization and optimization.
• Lead continuous improvement initiatives to enhance efficiency, reduce risk, and improve member experience.
• Provide strategic insights and reporting to leadership on governance performance and messaging impact.

Impact

This role is critical to Humana's mission of delivering trustworthy, compliant, and member-focused communications. By leading governance and reusable language strategy, this position will reduce risk, improve operational efficiency, and elevate the clarity and consistency of Humana's marketing efforts.

Required Qualifications

• Bachelor's Degree in Marketing, Communications, Healthcare Management, related field, or equivalent experience.
• 5+ years of experience in product management or marketing technology.
• Experience with governance platforms (e.g., Adobe Workfront), content management systems, and language libraries.
• Exceptional attention to detail, organizational skills, and stakeholder management capabilities.
• Strong strategic thinking, operational execution, and change management skills.
• Proven ability to lead cross-functional initiatives and influence without direct authority in a fast-paced, matrixed environment.

Preferred Qualifications

• Master's Degree or certification in compliance, content governance, or healthcare marketing.
• Experience designing and managing enterprise content systems and reusable language frameworks.
• Familiarity with CMS approval workflows and healthcare advertising regulations.
• Data-driven mindset with ability to translate insights into action.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours 40

Pay Range $126,300 - $173,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work.

Application Deadline: 10-30-2025

About Us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers, and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.