Lead, Integrated Activation & Journey Management - Remote Eligible

Lead, Integrated Activation & Journey Management (PO)

Become a part of our caring community and help us put health first. Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure. As part of this transformation, Humana is expanding its Insurance portfolio, with growth marketing playing a critical role in driving success. We're seeking a strategic marketing leader to serve as Lead, Integrated Activation & Journey Management (PO), supporting our Medicare Advantage and Reliance lines of business—two of Humana's top revenue drivers. This role leads a large cross-functional team in developing and executing integrated marketing campaigns and journey strategies across major sales seasons. In close collaboration with brand, creative, data, and analytics teams, you'll manage data-driven go-to-market plans designed to drive acquisition growth through omnichannel campaigns spanning TV, Direct Mail, Email, Social, and Digital Media. This high-impact, high-visibility position requires a performance-driven marketing leader with deep expertise in go-to-market strategy and strong project management skills. As part of Humana's Marketing Organization within the Enterprise Growth team, this role collaborates closely with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology.

Key Responsibilities

• Develop and lead GTM omnichannel acquisitions strategies across our Insurance products leading up to our major sales seasons.
• Translate business goals into actionable campaigns across TV, Direct Mail, Social, Digital and Email channels.
• Define learning agendas and collaborate with analytics team to run test-and-learn campaigns that optimize messaging, targeting, and reduce acquisition costs.
• Serve as Product Owner for an agile marketing POD, driving efficient execution, managing timelines, and removing blockers.
• Design and optimize member journeys that support awareness, consideration, and enrollment with our modern marketing capabilities.
• Lead A/B testing, audience segmentation, and creative development to ensure campaigns are compelling, compliant, and brand-aligned.
• Monitor campaign performance and ROI, using insights to refine strategy and guide future investments.
• Provide strategic insights to leadership on audience behavior, channel performance, and campaign impact.
• Partner with analytics, portfolio/brand, and creative teams to identify growth opportunities and ensure cohesive execution.
• Manage agency and vendor relationships to ensure timely, high-quality delivery.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
• 8 + years of experience in acquisition or lifecycle marketing, with a strong focus on performance-driven strategies.
• 3 + years of experience leading large, cross-functional teams across complex initiatives.
• 2 + years of experience managing AGILE pods or working within an AGILE marketing framework.
• Proven track record of executing integrated marketing campaigns that drive measurable growth and improve cost-per-acquisition across the funnel.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Excellent communication and project management skills, with a demonstrated ability to influence across teams and functions.
• Outcomes-oriented leader with a passion for data-informed decision-making and continuous optimization.

Preferred Qualifications

• Experience in healthcare, insurance, or other highly regulated industries.
• Familiarity with segmentation strategies, journey mapping tools, and CRM platforms such as Salesforce or Adobe Experience Cloud.

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours 40

Pay Range $115,200 - $158,400 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental, and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance, and many other opportunities.

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers, and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.