Director, Martech Capabilities - Journey Enablement & Orchestration - Remote Eligible

Director, MarTech Capabilities – Journey Enablement & Orchestration

Are you passionate about transforming customer journeys through technology and data? As the Director, MarTech Capabilities – Journey Enablement & Orchestration, you'll lead the development and optimization of Humana's marketing technology ecosystem to deliver personalized, timely, and seamless member experiences. You'll be at the forefront of journey orchestration—connecting strategy, platforms, and data to help members feel supported every step of the way. This role blends strategic leadership, technical expertise, and operational excellence to elevate how Humana engages with members across their health journeys.

As a key leader in Humana's Marketing Technology and Operations organization, you will drive the enablement of omnichannel journeys that support member engagement, retention, and satisfaction.

Capability Leadership & Team Management

• Lead a team of product managers and owners focused on journey orchestration and channel capabilities (email, print, telephonic)
• Champion the dual-hat model—ensuring team members act as both product managers and embedded practitioners within agile pods
• Foster a culture of innovation, accountability, and cross-functional collaboration
• Drive performance and development across the team, aligning capability growth with enterprise goals

Journey Strategy, Roadmap Ownership & Platform Enablement

• Own the vision, roadmap, and governance for journey orchestration and channel capabilities—ensuring alignment with Marketing's goals and customer experience strategy
• Serve as the strategic business owner of the MarTech stack, translating business needs into scalable, future-ready solutions
• Lead the migration and sunset of legacy platforms, ensuring smooth transitions and minimal disruption to business operations
• Drive ongoing platform improvements, including feature enhancements, performance optimization, and user enablement
• Guide platform architecture decisions and capability development in partnership with IT, technical platform, product, and enterprise architecture teams

Embedded Support, AI Enablement & Best Practices

• Manage a team that acts as hands-on experts within marketing pods—providing real-time guidance on omnichannel journey builds, platform capabilities, and campaign feasibility, including how to leverage embedded AI agents for orchestration, personalization, and decisioning
• Establish and promote best practices for journey design, personalization, and compliance across digital and offline channels, incorporating AI/ML-driven segmentation, content selection, and timing optimization
• Ensure consistent use of tools, standards, and AI-enabled features to accelerate campaign execution, improve member experience quality, and enable scalable, intelligent journey automation
• Partner with data science, platform, and engineering teams to evaluate and operationalize AI/ML models and agents that enhance targeting, relevance, and responsiveness across the member journey.

Cross-Functional & Vendor Collaboration

• Partner cross-functionally with marketing, IT, experience transformation, data science, and external vendors to ensure cohesive delivery and platform optimization
• Collaborate with procurement to evaluate new technologies, guide buy versus build decisions and ensure vendor performance and SLA adherence

Measurement, Governance & Innovation

• Establish performance metrics and reporting frameworks to measure journey effectiveness, member impact, and ROI
• Ensure platform governance and compliance with enterprise data standards and regulatory requirements
• Stay ahead of MarTech trends, championing innovation and continuous improvement across tools, processes, and practices

Your leadership will enable Humana to deliver smarter, more connected experiences—helping members feel seen, understood, and supported throughout their health journey.

Use Your Skills to Make an Impact

Required Qualifications:

• Bachelor's Degree in Marketing, Information Systems, Business, or related field, or relevant work experience
• 8+ years of experience in marketing technology, customer journey design, or digital transformation
• Proven success leading cross-functional teams and managing complex MarTech platforms
• Experience with platforms such as Salesforce Marketing Cloud or Adobe Experience Platform
• Experience collaborating with data science, engineering, and marketing stakeholders to integrate personalization and orchestration capabilities
• Deep understanding of journey orchestration, personalization, and data-driven marketing
• Familiarity with agile product development and scaled agile frameworks
• Strong strategic thinking, technical acumen, and stakeholder management skills

Preferred Qualifications:

• Master's Degree or certification in MarTech, CX, or digital strategy
• Experience in a regulated industry (e.g., healthcare, insurance, financial services)
• Experience in agile marketing operations or scaled MarTech implementations
• Background in customer experience, lifecycle marketing, or CRM strategy
• Experience modernizing legacy systems and managing platform transitions
• Experience managing vendor relationships, contracts, and technology investments

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours 40

Pay Range $168,000 - $231,000 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 09-25-2025

About Us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.